In the age of the Facebook, Instagram, Youtube, and TikTok you can find a million and one different opinions on one topic. The fitness industry is so over saturated with buff dudes with eight packs telling us all how we should exercise and eat. Instagram is filled with pictures of women taking pictures of themselves in great lighting making us feel like we are doing something wrong. How do you weed through all the fluff and find real fitness advice?
The truth of the matter is, most of these people on social media have some agenda to push. They have sponsors to please, products to sell, and some are selling their services as coaches or trainers. Whether it’s a product or a service, it is often difficult to figure out if an influencer’s belief in something is genuine. Companies partner with people and use their bodies and personalities as marketing. It doesn’t matter if the people the companies partner with know what they are talking about. Often, they will partner with someone specifically because they do not know better!
When we see someone looks a certain way it is easy to believe what they say. Someone can claim to be a doctor and have a degree in a completely unrelated field. If someone makes me laugh I immediately like and trust them more! Hundreds of thousands of people can believe what someone says. Regardless of appearance, credentials, or follower count we should do our own research. There is no magic pill, diet, or exercise routine. Everything has positives and negatives, and it is up to you to figure out if it is worth doing. Not everyone has your best interests in mind!
If you need help digging through the muck, please reach out to Titanium Performance!
Written by Timothy Jerabek